A technology that many would poo-poo as out of date may still be very useful and desirable to some.IPod touch (5th generation) is available in five colors. It’s a big world, where there are markets for everything. And then there are guys like Shawn, who caters to a handful of small business owners who cling to older technology and who need someone to support them. There are dozens of religious communities that still use the horse and buggy as their primary means of transportation. There are more than 500 blacksmiths still operating in America. There remains millions of PC users around the world in this age of the tablet. There is an Amtrak service that runs daily from Philadelphia to Miami even though you could fly there in a fraction of the time. There are millions more who get their news from newspapers even when so many others get theirs online. There are still millions of people who read physical books in these days of the Kindle. They’re using the iPod when they could be using the iPhone. And a significant part of Shawn’s living is helping them. But guess what? There are still plenty of companies that are still using this older, seemingly out-of-date technology. It is a much, much older version of the product line. But the version that Shawn supports is not Sage’s version. The product was formerly known as Accpac and is now owned and sold as Sage 300 ERP. Shawn (yes, he is a real person) is an independent consultant who specializes in supporting a software product that is no longer sold. Sometimes even older technologies make sense, particularly to smart business people. But what company would walk away from that amount of sales, as long as a product line is profitable? Clearly not Apple. And $2.3 billion represents less than 1% of Apple’s total revenue. $2.3 billion! Of course, the sales of iPods have declined substantially over the years. Last year, Apple sold $2.3 billion worth of iPods worldwide.
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